Mobile Application·2019
English Tea Shop
Official mobile application for the UK's leading premium organic independent tea brand.
Role
UI/UX Designer
Duration
4 months
Team
2 Designers, 3 Developers
Tools
Sketch, InVision, Principle, Zeplin
Overview
About This
Project
The English Tea Shop mobile application was designed to represent one of UK's leading premium organic tea brands. The app allows users to explore, discover, and learn about their exquisite collection of organic tea blends from around the world.
01 / Challenge
The Problem
The brand needed a digital presence that matched their premium positioning while making tea discovery accessible and engaging for a younger, mobile-first audience.
02 / Solution
The Approach
Created an immersive mobile experience with rich imagery and storytelling. Designed intuitive navigation for exploring tea collections by flavor profile, origin, and brewing method. Integrated AR features for packaging interaction.
Key Features
What We Built
Tea collection explorer
Brewing guides and timers
Origin story storytelling
Personalized recommendations
Store locator and e-commerce
03 / Outcome
The Results
Created a richer mobile brand experience that made product discovery and tea education easier to explore.
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